Selling Process


You could attempt to sell your business alone, but why? It’s time to consider your options. The stakes are high, and working with the right professional can mean the difference between disappointment and being able to enjoy the next chapter of your life.

At Starwood Business Group, we are exclusively dedicated to the process of selling businesses. It’s what we do – and it’s all we do throughout the year. The SBG process is straight-forward and is designed to make the sale of your business as easy and fun for you as possible.  It is a process we know well!

First things first: Financial Records

Having provable books and records increases the numbers of potential buyers. Make sure you have clean, accurate financials that reflect your business' profitability. This is especially important for the Due Diligence phase. The less digging buyers have to do to review your financials, the easier and more smoothly the process will go.

Business Valuation

We’ll review your business assets and historic financial performance. We’ll research comparable transaction data, and from a buyer’s perspective, we’ll calculate the most probable selling price. If your business requires a more comprehensive valuation (beyond this market-based approach), your SBG adviser can assist with that process as well. Most of the businesses we list sell for an average of 95% of the asking price; that's because we do our research up front to get you the price you deserve.

Market Your Business

SBG is often recognized for the quality of our marketing materials, and the thoroughness with which we prepare businesses for market. We’ll discreetly and confidentially get maximum exposure for your business – tailoring our efforts to attract the best prospective buyers for your business.

Attract Buyers & Manage the Transaction

Our regional presence is an asset; our International perspective is a unique advantage. At Starwood Business Group, we have the capacity to get your business in front of thousands of buyers, and that’s exactly what we do. We carefully screen buyer inquiries along the way – evaluating their interest level, qualifications, and financial strength to complete a successful transaction.

Once an offer is in place, your SBG adviser will handle negotiations in a professional manner – allowing you to stay at arm’s length. We’ll work cooperatively with other members of your deal team – including attorneys, accountants, and financial planners. Together, we’ll manage the details of due diligence, and produce a successful closing.

Maintain Confidentiality

One of the primary benefits of a Starwood Business Group engagement is our commitment to strict discretion. We’ll maintain this commitment throughout the selling process – requiring all interested buyers to sign the necessary confidentiality agreements prior to releasing proprietary (or identifying) information about your business.

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